Gazuros
Distinct brands. Built for online retail.
Brand Identity · Packaging Design · E-commerce Creative · Art Direction
Overview
Gazuros needed distinct visual identities for products across different consumer categories. My work covered pet products, children’s activity kits and home-growing kits—each requiring its own personality, while supporting clear and consistent communication across packaging and online retail.
The challenge was to create brands that could attract attention, explain the product quickly and extend naturally into new products and formats.
The challenge
In e-commerce, a brand needs to work at several scales: a small product thumbnail, a detailed packaging panel, a storefront banner and a social post. I approached each identity as a flexible visual system, creating recognition while leaving room for different products, benefits and messages.
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AMZ PETS
A playful identity for pets and their people.
AMZ PETS combines bold condensed typography, bright colours and rounded organic shapes with expressive dog photography.
Clear benefit icons and product groupings balance personality with product information, while “Dogs Just Wanna Have Fun!” gives the brand an energetic, memorable voice.
The system extends across product packaging, Amazon storefront visuals and social content. Its graphic elements can frame a headline, highlight a benefit or support a product image without losing the brand’s identity.
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POOMZY
One brand world. Different ways to play.
For Poomzy, I developed a colourful identity built around a playful logo, rounded typography and a family of illustrated characters.
Green represents the main brand, yellow identifies art and craft kits, red represents science kits, and pink identifies celebration and decoration kits.
A shared palette and graphic vocabulary connect the products, while flexible layouts accommodate different kit contents, product images and instructions—a recognisable system that can grow with the range.
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GROW YOUR OWN
A natural expression for home-growing kits.
This packaging direction takes a more tactile approach: kraft paper, botanical illustrations and expressive brush lettering.
A consistent “Grow Your Own” headline anchors the range, while plant names and botanical artwork distinguish the Basil and Bonsai editions.
The portfolio presentation develops the original artwork into packaging concepts and coordinated seed packets, showing how the visual language can extend across a product family.
A system designed to adapt
- Recognition
- Distinctive visual elements that connect each brand’s products and communications.
- Clarity
- A clear hierarchy for product names, contents and benefits.
- Flexibility
- Layouts and assets that adapt across packaging, storefronts and marketing formats.
- Purchase consideration
- Visuals that help shoppers understand the offer and imagine the product in use.
Different categories call for different visual languages. My role was to give each product world a distinct identity and a practical system for communicating it across online retail.