Brand Designer & Art Director, Tel Aviv.

I am a multidisciplinary brand and creative designer with more than fifteen years of experience, working hands-on across brand identity, visual systems, campaigns, digital, packaging and environmental branding.

My work spans branding and advertising, technology, real estate, lifestyle and consumer brands — building visual languages that stay coherent as they scale, and concepts that hold up beyond a single execution.

I am also an experienced design lecturer, and I work regularly with AI creative tools as part of my process — for exploration, art direction and craft, not as a substitute for thinking.