Oh My Box
how well do you really know your besties? who would collect more money as a homeless, who will be a big boss and who will plan the next vacation? Erev Banot - a Girls’ Night themed play box by Oh My Box - was built around one idea: the real gift is the experience created between friends, not the box itself. The identity centers on a Barbie-like logotype and a numbered challenge system. Each challenge needed its own theme, custom logo and individual cards, all working within the same overall brand scheme. The result is a bold, modular language where every challenge feels distinct and personal, while the whole experience still reads as one playful, social brand.
- Industry
- Experience Gifting · Consumer & Lifestyle
- Year
- 2025
- Role
- Art Director, Designer & Illustrator
- Scope
- Logo · Visual Identity · Packaging · Printed Experience · Product Graphics
Overview
Erev Banot — Girls’ Night Designed for groups of close friends, the Girls’ Night box turns a regular evening together into a playful, unexpected experience. Seven envelopes reveal different activities — from personal questions and friendship challenges to bold confessions, pantomime and surprises — gradually creating a night of laughter, discovery and connection.
Context / Challenge
How do you create a brand for a physical product whose real value is not what’s inside the box — but what happens between people after they open it?
Logo / Identity
A BOLD TYPOGRAPHIC WORDMARK DESIGNED TO FEEL IMMEDIATE, PLAYFUL AND HIGHLY RECOGNIZABLE ACROSS PACKAGING AND PRINTED MATERIALS.
Applications
The Girls’ Night box opened to reveal the envelope sequence
The Girls’ Night box opened to reveal the envelope sequence
Packaging detail
Role
- Art Director, Designer & Illustrator
Next Project
Peak
