Mama by Greg

Home is where Mama is. from Naples to tel aviv, from old school tattoos to pasta- a modern concept Italian restaurant

Colour

Soft blush pink as the base, with tomato red and basil green as the appetite-driven accents.

Typography

Expressive hand lettering and script paired with bold condensed type for menus and signage.

Illustration

A vintage tattoo-inspired library — the Mama portrait, roses, swallows, olives, tomatoes and pasta shapes — used as pattern and standalone icons.

Applications

Neon and wood signage, interior patterns, menus, posters, packaging and staff wear.