Industry
Real Estate · Residential
Year
2022
Role
Brand Identity, Art Direction, Print & Signage Design
Marom Elad brand work

Brand Idea

Welcome home — a neighbourhood built around light, family and community.

Visual Language

Colour
Blush and sand as the base, with antique gold and deep forest green as the anchoring accents.
Typography
A warm Hebrew serif for headlines paired with a quiet sans for body and wayfinding.
Pattern
A modular tile system — sunrise, leaf, wheat and blossom icons — that scales from stamps to full spreads.
Applications
Outdoor advertising, sales brochure, welcome box, wayfinding and building signage.

Applications

Outdoor advertising

Outdoor advertising

Sales brochure

Sales brochure

Brochure spreads

Brochure spreads

Welcome box for new residents

Welcome box for new residents

Wayfinding and building signage

Wayfinding and building signage

Mama by GregAll selected brandsRefael Boutique Butchery