← Selected Brands
Marom Elad
- Industry
- Real Estate · Residential
- Year
- 2022
- Role
- Brand Identity, Art Direction, Print & Signage Design

Brand Idea
Welcome home — a neighbourhood built around light, family and community.
Visual Language
- Colour
- Blush and sand as the base, with antique gold and deep forest green as the anchoring accents.
- Typography
- A warm Hebrew serif for headlines paired with a quiet sans for body and wayfinding.
- Pattern
- A modular tile system — sunrise, leaf, wheat and blossom icons — that scales from stamps to full spreads.
- Applications
- Outdoor advertising, sales brochure, welcome box, wayfinding and building signage.
Applications

Outdoor advertising

Sales brochure

Brochure spreads

Welcome box for new residents

Wayfinding and building signage