Station Sandwich Club

Brand Idea

The sandwich as a small, everyday celebration.

Colour: Signal yellow and orange against black line work, kept graphic and appetite-driven.
Typography: Condensed, hand-built lettering paired with clean sans-serif for menus and prices.
Illustration: A growing library of line-drawn ingredients and winking sandwich characters.
Applications: Packaging, menus, print, merchandise, in-store tiling and illuminated signage.

The sandwich was turned into the brand’s lead character — hand-drawn, stacked with personality, and always ready to eat.

a set of unique food icons

Packaging and takeaway

Cups, boxes and bags

Menu design

Signage, interior and merchandise