← Selected Brands
Refael Boutique Butchery
- Industry
- Food & Beverage · Retail
- Year
- 2023
- Role
- Brand Identity, Art Direction, Interior Graphics

Brand Idea
The old-school butcher's craft, sharpened for a boutique counter.
Visual Language
- Colour
- Deep black and bone white against warm rust and stone surfaces, with neon orange as the single accent.
- Typography
- A heavy Hebrew display cut for the badge, paired with a quiet sans for descriptors and wayfinding.
- Illustration
- Vintage engraving-style cow, chicken and fish drawings, plus crossed cleavers and stamped seals for freshness and quality.
- Applications
- Illuminated facade signage, window decals, bags and butcher paper, cut-metal wall silhouettes and counter graphics.
Applications

Facade and illuminated signage

Butcher paper and illustration system

Bags and counter graphics

Interior wall graphics and neon

Fish counter — interior design and metal silhouettes