← Selected Brands

Refael Boutique Butchery

Industry
Food & Beverage · Retail
Year
2023
Role
Brand Identity, Art Direction, Interior Graphics
Refael Boutique Butchery brand work

Brand Idea

The old-school butcher's craft, sharpened for a boutique counter.

Visual Language

Colour
Deep black and bone white against warm rust and stone surfaces, with neon orange as the single accent.
Typography
A heavy Hebrew display cut for the badge, paired with a quiet sans for descriptors and wayfinding.
Illustration
Vintage engraving-style cow, chicken and fish drawings, plus crossed cleavers and stamped seals for freshness and quality.
Applications
Illuminated facade signage, window decals, bags and butcher paper, cut-metal wall silhouettes and counter graphics.

Applications

Facade and illuminated signage

Facade and illuminated signage

Butcher paper and illustration system

Butcher paper and illustration system

Bags and counter graphics

Bags and counter graphics

Interior wall graphics and neon

Interior wall graphics and neon

Fish counter — interior design and metal silhouettes

Fish counter — interior design and metal silhouettes

Marom EladAll selected brandsSensi.AI