Plenty

Plenty from the Planet.

Brand DNA

Fun, natural, healthy, tasty, inviting. Ingredients up front, playful tone, light and modern visuals — because good food should feel good.

Colour

A clear colour system built on nutty warmth, fresh and clean blues, natural goodness greens and playful lilacs, so shoppers can navigate the range at a glance while the brand stays one voice.

Typography

A hand-drawn wordmark with a leaf flick paired with a bold, friendly Hebrew display face — flavour name loud, product descriptors and nutrition calm and legible.

Imagery

Appetite-led still life on wood boards and soft neutral surfaces, styled with almonds, cashews, crackers and fresh herbs to keep the real ingredients visible in every frame.

Packaging System

Three families — cups collection, vacuum collection and optional collection — each colour-coded across spread, feta, cheddar and mozzarella styles, keeping a strong, joyful identity on a crowded shelf.

From design to shelf

Designed for real life. From concept to production, every detail crafted for clarity, functionality and shelf impact: real ingredients, nutritional value, designed to stand out.