Restaurant Interiors
- Industry
- Hospitality · Restaurant & Interior Design
- Year
- 2021–2025
- Role
- Interior Concept, Art Direction, Brand & Environmental Design

Brand Idea
The interior is the brand at full scale.
Visual Language
- Approach
- Every venue starts from the brand idea, then moves outward into layout, materials, colour, lighting and graphics so guests read one story from the street sign to the table.
- Materials
- Warm woods, tile, terrazzo, marble and painted steel, kept honest and tactile, with contrast surfaces reserved for the moments guests photograph.
- Graphics in space
- Illustration, lettering and signage designed at architectural scale — floral and botanical murals, neon, menu boards and wayfinding built into the interior rather than applied to it.
Applications
01 · GAN SIPUR PETAH TIKVA
Floral ceiling composition — a fairytale canopy above the dining hall
The ceiling became a fairytale canopy for Gan Sipur Petah Tikva. A dense floral composition was scaled and softened to fit the rounded-rectangle frame, balancing warm pinks and corals with quiet sage greens so the whole room reads as one continuous, enchanted garden.

The printed floral ceiling within its rounded rectangular frame, seen from below

Ceiling panels made of felt fabric, printed with the full botanical composition that wraps the dining canopy

Wide hall view showing the ceiling as a storybook canopy above the seating
02 · GAN SIPUR RISHON LEZION
Wallpaper design — a fantasy jungle right out of a story
For Gan Sipur Rishon LeZion the walls became a storybook jungle. I designed a fantasy wallpaper of oversized tropical leaves, birds and elephants that wraps the interior in one continuous landscape — lush yet refined in deep greens, dusty blues and terracotta, so the space feels magical without becoming childish.

The fantasy jungle wallpaper artwork — tropical foliage, birds and elephants in a storybook landscape

The wallpaper installed across the park-facing hall, turning the wall into a narrative scene

Mural detail beside the green marble bar, where the jungle pattern meets the interior materials
03 · BIGA AFULA (BY GREG)
Lit signage, exotic wallpaper and framed interior artwork
Biga Afula was shaped around three branded layers in the space: glowing signs that defines the products served, an exotic botanical wallpaper that brings warmth and texture, and framed artwork developed specifically for the interior. The large-scale tropical leaf wallpaper creates an exotic backdrop without competing with the food. The framed artworks were designed as a collection of botanical studies. so the whole interior reads as a curated, branded environment rather than a decorated room.

Lit signage defining the kitchen, bakery and café zones

Exotic botanical wallpaper and menu-board wayfinding behind the service area

Framed botanical artwork developed as part of the interior collection
04 · MAMA (BY GREG)
Ramat Gan & Rehovot — neon lettering, wall art and interior graphics
Mama translates the brand’s Italian warmth into the space through hand-lettered slogans, vintage tattoo-style posters and bold dimensional signage. A glowing “Make Pizza Not War” neon, “Mama Knows Best” lettering and a curated poster gallery become the architecture of the room, working with deep green and blue upholstery, wood and patterned floor tiles so the space feels like a family kitchen in the middle of the shopping mall.

“Make Pizza Not War” neon lettering on the wood feature wall, Ramat Gan

Framed poster collection — hand lettering and vintage tattoo illustration developed for the interior

Dimensional “Mama Knows Best” lettering above the service counter, Rehovot