← Selected Brands

Restaurant Interiors

Industry
Hospitality · Restaurant & Interior Design
Year
2021–2025
Role
Interior Concept, Art Direction, Brand & Environmental Design
Restaurant Interiors brand work

Brand Idea

The interior is the brand at full scale.

Visual Language

Approach
Every venue starts from the brand idea, then moves outward into layout, materials, colour, lighting and graphics so guests read one story from the street sign to the table.
Materials
Warm woods, tile, terrazzo, marble and painted steel, kept honest and tactile, with contrast surfaces reserved for the moments guests photograph.
Graphics in space
Illustration, lettering and signage designed at architectural scale — floral and botanical murals, neon, menu boards and wayfinding built into the interior rather than applied to it.

Applications

01 · GAN SIPUR PETAH TIKVA

Floral ceiling composition — a fairytale canopy above the dining hall

The ceiling became a fairytale canopy for Gan Sipur Petah Tikva. A dense floral composition was scaled and softened to fit the rounded-rectangle frame, balancing warm pinks and corals with quiet sage greens so the whole room reads as one continuous, enchanted garden.

The printed floral ceiling within its rounded rectangular frame, seen from below

The printed floral ceiling within its rounded rectangular frame, seen from below

Ceiling panels made of felt fabric, printed with the full botanical composition that wraps the dining canopy

Ceiling panels made of felt fabric, printed with the full botanical composition that wraps the dining canopy

Wide hall view showing the ceiling as a storybook canopy above the seating

Wide hall view showing the ceiling as a storybook canopy above the seating

02 · GAN SIPUR RISHON LEZION

Wallpaper design — a fantasy jungle right out of a story

For Gan Sipur Rishon LeZion the walls became a storybook jungle. I designed a fantasy wallpaper of oversized tropical leaves, birds and elephants that wraps the interior in one continuous landscape — lush yet refined in deep greens, dusty blues and terracotta, so the space feels magical without becoming childish.

The fantasy jungle wallpaper artwork — tropical foliage, birds and elephants in a storybook landscape

The fantasy jungle wallpaper artwork — tropical foliage, birds and elephants in a storybook landscape

The wallpaper installed across the park-facing hall, turning the wall into a narrative scene

The wallpaper installed across the park-facing hall, turning the wall into a narrative scene

Mural detail beside the green marble bar, where the jungle pattern meets the interior materials

Mural detail beside the green marble bar, where the jungle pattern meets the interior materials

03 · BIGA AFULA (BY GREG)

Lit signage, exotic wallpaper and framed interior artwork

Biga Afula was shaped around three branded layers in the space: glowing signs that defines the products served, an exotic botanical wallpaper that brings warmth and texture, and framed artwork developed specifically for the interior. The large-scale tropical leaf wallpaper creates an exotic backdrop without competing with the food. The framed artworks were designed as a collection of botanical studies. so the whole interior reads as a curated, branded environment rather than a decorated room.

Lit signage defining the kitchen, bakery and café zones

Lit signage defining the kitchen, bakery and café zones

Exotic botanical wallpaper and menu-board wayfinding behind the service area

Exotic botanical wallpaper and menu-board wayfinding behind the service area

Framed botanical artwork developed as part of the interior collection

Framed botanical artwork developed as part of the interior collection

04 · MAMA (BY GREG)

Ramat Gan & Rehovot — neon lettering, wall art and interior graphics

Mama translates the brand’s Italian warmth into the space through hand-lettered slogans, vintage tattoo-style posters and bold dimensional signage. A glowing “Make Pizza Not War” neon, “Mama Knows Best” lettering and a curated poster gallery become the architecture of the room, working with deep green and blue upholstery, wood and patterned floor tiles so the space feels like a family kitchen in the middle of the shopping mall.

“Make Pizza Not War” neon lettering on the wood feature wall, Ramat Gan

“Make Pizza Not War” neon lettering on the wood feature wall, Ramat Gan

Framed poster collection — hand lettering and vintage tattoo illustration developed for the interior

Framed poster collection — hand lettering and vintage tattoo illustration developed for the interior

Dimensional “Mama Knows Best” lettering above the service counter, Rehovot

Dimensional “Mama Knows Best” lettering above the service counter, Rehovot

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