← Selected Brands
Sensi.AI
- Industry
- Health Technology · AI & Senior Care
- Year
- 2023
- Role
- Brand & Creative Design, Art Direction, Social & Presentation Design
Brand Idea
Making care simple and more human.
Visual Language
- Colour
- Deep violet as the brand anchor, extended with electric cyan and magenta accents over soft lilac gradients so clinical technology still reads warm.
- Typography
- A geometric humanist sans for headlines and UI, kept large and calm, with italic serif quotes for editorial and inspirational content.
- Imagery
- Real caregiving photography combined with flat character illustration and cut-out portrait shapes, so people — not dashboards — lead every message.
- Applications
- A modular social system for awareness days, holidays, live sessions and weekly tips, plus templated sales and training decks with a consistent branded footer.
Applications
Social system — awareness months, holidays and live sessions
Editorial and quote templates for community content
Mission slide from the brand presentation system
Sales and training deck templates